Wednesday, October 20, 2010

advertising breastfeeding as a weight-loss tool to low-income populations

What do you think of this ad, directed at WIC recipients in New York?

I think it’s great to promote breastfeeding, especially among low-income populations. These babies need the close touch and health and intellectual benefits of breastmilk as much, or more so, than other babies.

But come on, is weight loss really scientifically proven? It didn’t happen for me until I stopped breastfeeding. And how is a working, low-income mother supposed to manage breastfeeding without a reasonable leave, support to buy a several-hundred dollar pump and related equipment, and the conditions necessary to be able to successfully pump (if that’s even possible)?

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