I’ve been making great progress lately on catching up on some of the 1000-odd parenting-related blog posts in my Google Reader. Since it’s become overwhelming, I’ve lowered my standards for unsubscribing. Now, one thing that will cause me to unsubscribe is if I can’t read the entire post in the reader. Unless I see a thrilling series of two-line summaries, I don’t have the time or the inclination to click through.
I see the dilemma. If people don’t click through, they don’t know how many readers they have. They may have a harder time selling advertising. What makes me most likely to keep reading and to click through is to be able to see the whole post, and to be intrigued enough by what is written to want to click through and either leave a comment, or learn more about the author.
What are you standards? What keeps you reading, or convinces you to unsubscribe from a blog?